Choosing a good name for your new blog is more an art than an exact science.
1. Naming My Blog with My Own Name
Many new bloggers like to use their own name as the name of their blogs. This will result in a URL domain name to the effect of www.your-own-name.com or some other similar permutations.
Some experts say that this is a mistake especially if you plan to earn money from your blog.
Personally I think that there is nothing wrong with this approach if you are trying to brand yourself as an expert in your field. There are many successful bloggers such as Kenny Sia from Malaysia whose blog focuses on sharing his life and opinions with a humorous take, and he is reportedly earning a decent amount that can be more than MYR$10,000 a month.
This approach to naming your blog is useful if you intend to show your face to the world. It adds a personal touch and help your readers and potential advertisers to put a face to the blog. It is also easier to do advertorials, or paid blog posts, showing yourself promoting some brands that you would like to be associated with. Having a blog or website with your name is also a nice ego-boosting move.
2. Naming My Blog with Relevant Key Words
Building your blog’s traffic takes time. One of the best way to promote your blog is to actually attract readers from the search engines such as Google. If people are coming to your website by the search engines, it means that they are looking for information online and actually think that your blog is relevant. It also helps your readers who surf-by to quickly understand the main purpose of your blog.
To help the search engines to show your blog to potential readers, one technique is to name your blog with at least one relevant keyword. This is the reason why I named this blog as Wayang Blogger as my website is all about blogging.
3. Naming My Blog with Irrelevant Words
For some reasons, there are many new bloggers who prefer to name their blogs with totally irrelevant and sometimes not meaningful words. Examples of such blogs include “pink-fairies”, “redchilli”, “i-love-dogs” etc. when the blogs do not write anything about fairies, chilli, or dogs. While the names may be cute, they will not serve much purpose and may confuse surf-by readers who will probably never return.
However you finally plan to name your blog, never make these funny naming mistakes in the next post.
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